Fiona came to me for a rebrand as she wanted a brand identity that would reflect her desire to share her love of paper crafting with others and bring joy to people through handmade cards and gifts. She wanted a brand that was memorable and would attract the right people. I wanted to capture the feeling of freedom and joy that can be found in her workshops and loved crafting a friendly, approachable brand that communicates her warmth and encouraging nature to her dream customers.