Building meaningful brands
with thoughtful strategy
intentional design and
purposeful creativity
Your brand has a
unique story to tell.
Let’s uncover it together.
Maybe you're about to launch something you've been dreaming about for months, or perhaps you've been in business for years and your brand no longer reflects the quality of your work. Either way, you've built something with purpose, and it deserves to be seen, understood and remembered.
The challenge isn't that your business lacks personality or potential. It's translating everything that's in your head into a clear, meaningful brand. How do you explain what makes you different? How do you capture the heart of your business in a way that feels authentic? How do you create something people genuinely connect with?
You don't have to figure it all out on your own.
I'll be alongside you every step of the way, asking thoughtful questions and uncovering the story only you can tell. Then, through design and illustration, we'll give that story a visual language of its own, one that's considered, full of character and made specifically for your business.
From our very first conversation to your finished brand guidelines, every decision is rooted in strategy. The typography we choose, the way an illustration is drawn, even the smallest visual detail all have a role to play in expressing who you are and helping people connect with what you're building.
When your story is clear and your visual identity truly reflects it, your brand becomes something people don't just recognise. It becomes something they connect with.
Meaningful brands
thoughtfully made
Great branding is about more than looking good. It’s about creating something that feels true to your business, connects with the people you want to reach and gives you the confidence to show up as the brand you know you can be.
Whether you’re laying the foundations, ready for an identity that finally reflects how far your business has come, or simply need thoughtful design support as you grow, there’s a place to begin.
Every service brings together clear strategy with considered design and original illustration, creating a visual language that feels full of personality and entirely your own. Everything has a reason for being there, from the biggest ideas to the smallest hand-drawn details.
FOR THE STORYTELLERS.
FOR THE CREATIVES.
FOR THE DREAMERS.
FOR THE FOUNDERS.
FOR THE VISIONARIES.
FOR THE STORYTELLERS. FOR THE CREATIVES. FOR THE DREAMERS. FOR THE FOUNDERS. FOR THE VISIONARIES.
View the latest brand stories
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![A boy standing on a sandy beach holding colorful beach towels, with the ocean and sky in the background. The image is decorated with a yellow and white striped border, a teal frame, an orange circle with the text 'PICO' and a starburst, and a blue wave illustration.]()
PICO
ecommerce
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![A young girl with curly hair and a floral dress smiling in a black-and-white photo on a postage stamp, with a faint background of trees.]()
LOLA LUZ
ministry
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![A young woman with long brown hair sitting on a pink armchair with a laptop on her lap, smiling at the camera. The background is a bright, cozy room with a hanging lamp and a small plant. The text says "Hey there! I'm Katherine" and there is a yellow button that says "TELL ME MORE".]()
TEACHING FUTURE LEADERS
education
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![Colorful themed children's educational clay modeling kit titled "The Little Clay Clubhouse" with packaging featuring smiling, pastel-colored cloud characters, along with stickers of bugs and a rainbow star.]()
THE LITTLE CLAY CLUBHOUSE
ecommerce
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![Four mobile phone screens displaying different social media or shopping app interfaces on an orange background. Each screen shows images, text, and product details related to celebration, drinks, and merchandise.]()
TINI
ecommerce
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![Multiple packages of Little Lama Kid's Daily Nutritional Blend featuring a mountain and sunrise illustration on the packaging.]()
LITTLE LOMA
wellness
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![Close-up of a smartphone displaying a podcast episode titled 'Feeling The Swaying For'. The podcast cover features colorful illustrations of a rainbow, stars, flowers, a cloud, a butterfly, and a moon, set against a dark blue background. The phone is positioned against a pink checkered background.]()
WONDERBEFORE
education
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![Close-up of a young girl with dark curly hair, wearing a pink T-shirt with a colorful ice cream truck illustration. She is smiling and looking to the side, with a playful expression. Background appears to be a pastel-colored setting.]()
GARANIMALS
ecommerce
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![MINDFUL KIDS ACADEMY]()
MINDFUL KIDS ACADEMY
education
Oh hey there!
I’m Emma.
I've always been fascinated by the stories behind the things we love, whether that's a favourite children's book, a beautifully designed product or the reason someone decided to start a business in the first place.
Over the past eight years, I've had the privilege of working with businesses of every shape and size, from independent founders taking their first brave steps to established brands and household names.
With a background in commercial product and packaging design, and eight years working across brand design and illustration, I bring together strategic thinking, thoughtful design and joyful creativity to create brands that are authentic, meaningful and built to last.
Kind words from lovely clients
COME AND SEE WHAT I'M MAKING@DAINTYFOREST
