As you can probably guess, I absolutely love well designed brand identities. I love choosing colour palettes, adding illustrative flourishes, creating bespoke patterns and infusing joy into every project. However, good design will only get you so far. Wait a minute! You might be thinking that’s a strange thing for a designer to say, but here’s the truth - You need beautifully crafted identities with a solid strategy underpinning it all. Having a well presented brand will attract your customers and clients but having a solid foundation built on strategy will ensure that they keep coming back for more, refer other customers and build loyalty. So, how do I ensure that you’ll walk away from our time together with a brand identity that not only communicates perfectly what you do but inspires confidence and clarity both in you as a business owner and your potential customers and clients.

It’s all baked into my design process. We begin with a deep dive into your vision and values, your mission and what you want your brand to ‘feel’ like. I’ll research and take time to understand your business so that before designing I can have a well-rounded vision for what you want your brand to achieve and who you want it to reach. Once the research stage is completed, i’ll work my design magic, creating moodboards and colour palettes and then i’ll get to work on your logo designs. Once everything is approved I can work on adding the final touches to your brand with illustrative elements that perfectly capture your brand’s voice and tone and patterns that represent who you are, what you offer and have your audience ready to invest in you. So, what are you waiting for?